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Posted on: Thursday, February 04, 2010 4:02 AM
Author: Scribd Feed
Subject: Case Study - Reebok International, Ltd - Customer Revolt
| Case 16 REEBOK INTERNATIONAL, LTD.(1998): CUSTOMER REVOLT I. CASE ABSTRACT Paul Fireman is Chairman, President, and Chief Executive Officer (CEO) of Reebok. Highlights of his 1997 letter to the shareholders are shown below: If you follow our business, you've probably read stories about a "worldwide product glut" plaguing the athletic footwear and apparel industry - the primary market for our Reebok® brand, which accounts for approximately 84% of our revenues. I can tell you first-hand these reports are not exaggerated. It's tough out there, and we believe it is unlikely that conditions will im |
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