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Posted on: Thursday, February 04, 2010 4:01 AM
Author: Scribd Feed
Subject: Case Study - Carnival Cruise Lines, Inc - A Successful Company Rapid Growth
| CASE 13 CARNIVAL CORPORATION (1998) I. CASE ABSTRACT Carnival Cruise Lines, Inc., was founded by Ted Arison in 1972. From its inauspicious beginning, Carnival became known for fun-filled Caribbean cruises. Ted retired in 1990 as Chairman. His son, Micky Arison, CEO, then became Chairman. Carnival is considered a 'Controlled Foreign Corporation' (CFC), which exempts shipping operations of a corporation from income tax. Much of Carnival's success is attributed to its marketing program directed toward the young, fun-seeking, first-time cruiser. One important aspect of the marketing program built |
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