Feed: Scribd Feed
Posted on: Thursday, February 04, 2010 4:02 AM
Author: Scribd Feed
Subject: Case Study - David Son, Inc - The 95th Anniversary
| CASE 15 HARLEY-DAVIDSON, INC. (1998): THE 95TH ANNIVERSARY I. CASE ABSTRACT The demand for Harley-Davidson’s motorcycles in 1998 still exceeded the company's production abilities. Customers were placed on waiting lists by Harley-Davidson dealers and could wait several years for their new motorcycle. Sales of new motorcycles were 132,285; 118,771; 105,104; 95,140; 81,696; 76,495; and 68,626 in 1997, 1996, 1995, 1994, 1993, 1992, and 1991 respectively. Motorcycle sales are up 12.8% since 1991 and the company has a backlog of customers who want a new Harley. In 1998, production is scheduled to be |
No comments:
Post a Comment