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Posted on: Thursday, February 04, 2010 4:01 AM
Author: Scribd Feed
Subject: Case Study - Arm and Hammer - Poised for Growth
| Case 5 ARM & HAMMER (1998): Poised for Growth? I. CASE ABSTRACT For 150 years, Church & Dwight Company, Inc. has been building market share on a brand name that is rarely associated with the company. This brand name has become so pervasive that it can now be found on a variety of consumer products in 95% of all U.S. households. As the world's largest producer and marketer of sodium bicarbonate-based products, Church & Dwight had, until recently, achieved consistent growth in sales and earnings. By capitalizing on its easily recognizable brand name logo, ARM & HAMMER, Church & Dwight moved into |
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