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Posted on: Thursday, February 04, 2010 4:02 AM
Author: Scribd Feed
Subject: Case Study - Maytag Corporation - Back to Basics
| CASE 18 MAYTAG CORPORATION (1996): BACK TO BASICS I. CASE ABSTRACT This case summarizes the strategic issues facing Maytag Corporation, a leading manufacturer of major home appliances, in early February 1996. Known in the United States as a niche manufacturer of high-quality laundry appliances, the company initiated in 1981 a series of acquisitions designed to turn Maytag into a full-line appliance manufacturer of heating, refrigeration, and floor care as well as laundry products. Successful purchases of Hardwick Stove, Jenn-Air, and Magic Chef were followed in 1988 by the purchase of Chicago |
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