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Posted on: Thursday, February 04, 2010 4:02 AM
Author: Scribd Feed
Subject: Case Study - Kmart Corporation - Still Searching for a Successful Strategy
| Case 21 KMART CORPORATION: STILL SEARCHING FOR A SUCCESSFUL STRATEGY (1998) CASE ABSTRACT Kmart Corporation in 1998 was one of the world’s largest mass merchandise retailers. After several years of restructuring, it was composed largely of general merchandise businesses in the form of Kmart discount department stores, Big Kmart stores, and large combination stores called Super Kmart Centers, in all 50 of the United States. Measured in sales volume, it was the third largest department store chain in the United States. Floyd Hall, Chairman, President, and Chief Executive Officer of Kmart Corpora |
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