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Posted on: Thursday, February 04, 2010 4:01 AM
Author: Scribd Feed
Subject: Case Study - Apple Computer Inc - The Second Time Around
| CASE 8 APPLE COMPUTER, INC. (1997): THE SECOND TIME AROUND I. CASE ABSTRACT For the fourth fiscal quarter 1997, Apple's revenues were $1.6 billion, a decrease of 30% from the fourth quarter of 1996. The company's net loss for the quarter was $161 million compared with a net profit of $25 million a year earlier. In July 1997, Gilbert Amelio resigned as Chief Executive Officer and was replaced by Steven Jobs, one of the company's founders. Although only holding the title of Acting CEO, Steve Jobs was clearly the man in charge again. Gilbert Amelio's regime presided over an accelerated loss of ma |
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